[2019 Annual News] Summary of Key News Hot Spots of Pu'er Tea Industry (Part 2)

Link: [2019 Annual News] Summary of Key News Hot Spots of Pu'er Tea Industry (Part One)
In early 2020, Puer Tea Network (coxcept.com) took stock of the more popular news of the Puer tea industry in 2019 for your reference. See next article for details:
The National Innovation Alliance for the Protection and Sustainable Utilization of Ancient Tea Trees was announced in Kunming in June 2019. The alliance is composed of 10 alliance units headed by Southwest Forestry University, which will have a positive effect on the protection and utilization of ancient Chinese tea trees.
In July 2019, Ruan Chengfa, the deputy secretary of the provincial party committee and the governor, hosted the 12th meeting of the provincial leading group to build a world-class "green food brand" working group to study the development of the tea industry in the province and the construction of "a mobile phone cloud product". The meeting emphasized that it is necessary to effectively implement the implementation of various policies and measures to promote the green development of the Yunnan tea industry, allow the ancient tea trees to rest and rest, promote the green development of the Yunnan tea industry, and accelerate the building of a billion-dollar industry.
The enlarged meeting of the Standing Committee of the Provincial Committee held on the afternoon of August 23, 2019, heard the report on the results of the selection of "Top 10 Famous Products" and "Top 10 Green Food Enterprises" and "Top 20 Innovative Enterprises" in Yunnan Province in 2019. So far, the selection of "Top 10 Famous Products" in Yunnan Province in 2019. Among them, Yunnan's "Top 10 Famous Teas" list has been released, and all have obtained green organic certification.
The Pu'er tea market in 2019 is somewhat sluggish. On the one hand, due to the impact of the general environment, the industry's kinetic energy is insufficient. In addition, with the increase of consumer awareness and the irrational hype of the industry, market consumers are no longer buying. Correspondingly, organic Pu'er tea, green Pu'er tea, and high-quality Pu'er tea are increasingly recognized by consumers. Some tea companies have even incorporated storage into their corporate development strategies to ensure the stable quality of Pu'er tea.
New tea days inventory in 2007 → Low prices of new teas from 2008 to 2010 → Inventory of new teas from 2011 to 2014, the price of new teas has soared year by year. The inventory of new teas many years ago has been transformed into medium-term teas. A medium-term tea trading platform appears on the market to help its shipment → From 2015 to 2018, the prices of new tea and medium-term tea are upside down, and the market chases medium-term tea, causing another round of construction enthusiasm for civilians → From 2020, a new round of medium-term tea dams and low Price destocking campaign.
The ancient tea tree is an important carrier of "green food brand" and "healthy life destination brand", and has important ecological, economic, and social and cultural values. In order to further strengthen the protection of the ancient tea tree resources in Xishuangbanna Prefecture, and promote the scientific and standardized harvesting, conservation, rehabilitation and management of ancient tea trees, in August 2019, Xishuangbanna Prefecture issued the "Technical Regulations for the Protection of Ancient Tea Trees in Xishuangbanna State (Trial)" and will further Promote the effective protection and sustainable use of ancient tea tree resources.
In order to actively respond to the provincial government's strategic layout of promoting "digital Yunnan", the Yuncha Industry Investment Group and the Yuncha Research Institute have invested in creating the first large-scale cloud data center in the Yunnan tea industry-the Yuncha Big Data Center.
After the Yuncha Big Data Center project is completed, it will provide three major aids for the institute: the use and storage of data, and the collected data will be transformed into effective information. Big data provides more real and accurate user samples for tea companies, allowing companies to adjust decision-making directions based on data analysis services, reduce blind production, and reduce costs; through "blockchain + product traceability", provide non-tamperable anti-counterfeiting technology From the tea product's production place, manufacturer, transportation, and sales are recorded on the blockchain one by one, so that consumers can clearly and effectively understand the production and distribution links and the authenticity of the product, reducing the cost of trust; using "artificial intelligence services" Build a smart tea garden and start the data garden and intelligent management of the tea garden. The data observed through the smart tea garden management platform, timely management measures, and accurate processing of intelligent equipment control not only save a lot of labor, but also greatly increase the tea garden revenue.
On Double Eleven in 2019, Pu'er tea reached a new high. The daily turnover of tea merchants represented by Dayi exceeded 100 million. I have to lament the status of the e-commerce platform in the retail market. In the past, e-commerce was a supplement to Pu'er tea retail, and now e-commerce is one of the main players in Pu'er tea retail. Judging from the sales of Double Eleven and the growth rate over the years, the e-commerce market share will further expand.
On November 13, 2019, it was learned at the 20-year Grand Ceremony of the Tea Development and Development of the World's Tea Sources and the Fusion of Rongkurong's Brand that the Puer Tea Traceability Platform of our province's blockchain was officially released. Relevant departments have stated that they will connect the data of the national important product traceability system by establishing a coordinated mechanism of the important product traceability system in Yunnan Province.
On December 6, 2019, the group standard T / TEA002 "Aging Pu'er Tea", which was formulated by the Guangdong Tea Culture Research Institute and led by important domestic Pu'er tea scientific research institutions and well-known brands in the industry, was officially released. Effective February 1. This is the first time in ten years that GB / T22111 "Puer Tea for Geographical Indication Products" has been set for Puer tea, and it is also the first time in China to establish a new standard for aged Puer tea.
Editor-in-chief: Mo Mo 001
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